The State of Competitive Intelligence within
New Zealand Private and Public Sector Organisations
A comparison study of Competitive Intelligence within New Zealand in 2009
A thesis presented to the
School of Information Management Victoria University of Wellington
In partial fulfilment of the requirements for the
Masters of Information Management
By
Tony Skerrett
Student ID 300103368
2009
Preface
I would like to acknowledge and thank G S (Sean) Trengrove and J B Vryenhoek for their 1997 New Zealand Competitive Intelligence study.
I would like to acknowledge and thank my supervisor, William Yu Chung Wang PhD
All the information relating to competitive intelligence in this research report was referenced from sources available in the public domain.
I certify that except as noted above, this report has been created by Tony Skerrett.
…………………………………………………..
Version 5.1
Word Count: 20,560*
(Excludes: Title, Table of Content, Abstract, Content Appendix’s and References)
Globalisation and rapid technology advancements are having a profound change on the competitiveness of local and global markets, and shaping the New Zealand marketplace.
New Zealand companies are not just competing against other New Zealand companies, but are also competing against global companies. Competitive intelligence is critical for informing vital business decisions and potentially for the viability of a company.
The purpose of this study was to research the state of competitive intelligence within the New Zealand private and public sectors and benchmark them against a similar study by Trengrove and Vryenhoek (1997).
This research report further explores the relationship between knowledge management and competitive intelligence by examining the culture of competitive intelligence in an information (knowledge) economy through the analysis of competitive intelligence attitudes (Rouach and Santi 2001), ‘Strategic Protection Factors (Rothberg and Erickson, 2005), value and mindset of managing knowledge, and competitive intelligence within New Zealand companies.
Abstract 3
Contents 4
Table of Figures 5
Introduction 7
The role of Competitive Intelligence 8
Competitive Intelligence Defined 9
The relationship between knowledge management and competitive intelligence 10
Objectives of the research 11
Literature Review 12
The theory of competitive intelligence 13
Competitor Analysis Framework 16
Competitive intelligence channels and sources 17
Competitive Intelligence and Culture 19
Managing competitive intelligence in a knowledge economy 25
Internal and External Business Drivers 29
Legal and Ethical Aspects of Competitive Intelligence 35
Counter Competitive Intelligence 37
Research Design 38
Survey Method 38
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