The State of Competitive Intelligence within. New Zealand Private and Public Sector Organisations, страница 26

Of the thirty four companies who completed the survey, 88% believed that their competitiveness was very competitive (50%) or competitive (38%) within the New Zealand market. Three companies (9%) from the Academic and Training, Construction and ICT and Technology industries perceived that their competitiveness was Neutral.  When queried about their responses, both the Construction, and ICT and Technology companies felt that they were in the process of establishing a presence or were too small (staff between 1-5) and the academic Institution described that it operates an ‘open’ environment with other academic institutions. 

There was one response from the Government & Public Administration industry as ‘not at all important’. 

When asked, the respondent believed that their core competitive market was outside of New Zealand.  

A chart has been created to provide a ‘snap-shot’ of the state of Competitiveness by industry in Figure

10.3. 

Figure 10.3: Competitiveness IN the New Zealand Market 

In terms of competitiveness, Trengrove and Vryenhoek study (1997) identified that 63% of the market competition were ‘above average’ (defined as competitive) and 9% were ‘well above average’ (defined as very competitive) a total of 72%.  Compared with this survey where 88% of companies/organisations believe that they are in a competitive or very competitive market.   

This would suggest that the New Zealand surveyed companies/organisations believe that their competitiveness in the New Zealand market has improved from 1997.  

Question 18 asked ‘How do you rate your competitiveness relative to others OUTSIDE the New Zealand market?” Only 47% of companies surveyed believed that they were either competitive or very competitive outside the New Zealand market. 53% of companies stated that it was ‘Not at all important’ (35%) or ‘neutral’ (18%).  This result indicates that many of the surveyed companies focused only on the New Zealand market and there was no or limited interest outside of New Zealand.  A chart based on industry type and their state of competitiveness outside the New Zealand Market has been provided in Figure 10.4.

Figure 10.4: Competitiveness OUTSIDE the New Zealand Market 

There was no comparison data between this study and the Trengrove and Vryenhoek (1997) study, as the 1997 study did not analyse competitiveness outside the New Zealand market.

Question 19 How will competition in your market(s) change? The analysis shows that 68% of the companies in competitive or very competitive market, compared to the 1997 study of 88%, believe that competition in their market would increase over the next three to five years (Table 10.5 and Figure 10.6 market change by industry). 

Table 10.5: Market change by company turn-over

Figure 10.6: Market change by Industry