The State of Competitive Intelligence within. New Zealand Private and Public Sector Organisations, страница 52

[Government industry] Love to do this with my previous company

[Finance industries] What existing Competitors do- every year new competitor comes into market but focus on existing competitors as new ones disappear

Question 22

[Retail industry] I know them very well and would say understood but better managed

[Manufacturing industry] Is doing is easier to do is easier than likely to do?  For what they are likely to do we have no idea so that’s not understood.  Is doing is pretty obvious because they bring it out to the market so they can see it at the same time as everyone else.  Understood but could be managed better because if we could get inside information as to what they are doing that would be great.

Question 23

[Retail industry] Competitor audits –

[Retail industry] Strategic reviews

Biggest one rumours around town

[ICT industry]

research –  just kicking off

[Finance industries] Competitors Audits

[Manufacturing industry] Other:  our clients also most important.

[Construction industry]

rumours and bullshit.  Benchmarking – I know what the

[ICT industry] Informal- Small industry.  Talk between whic

most people phone me

arting benching making too o people talk  Market

y more  portant factor, feedback from

important – NZ is shit – all y are doing through Master h other \no we should

-  Starting to track/ st

 Informal use of rumours etc - Small industry s

-  Don’t do audits an

Market feedback, most im

[Finance industries]

Market Research – look at websites searching for other listings and

what they are doing - we also get notice from other websites that are active and this

gives us a heads up – always looking for buyers and tenants

Bench marketing – Ray White offices compete with each other In- build data base on

access- all information on

Question 24

[Retail industry] Use of electronic sources –

[Retail industry] Is it established and implemented? 

Nissan on our behalf

[Retail industry]Training of staff to gather CI those

[Retail industry] Other- all done on here say

[ICT industries] Use of electronic sources competitors 

we do that now

.

Yes it is implemented through

Through Nissan courses no one else does

 - Not so important as we don’t have 100s of

 -