The State of Competitive Intelligence within. New Zealand Private and Public Sector Organisations, страница 33

In reviewing the SPF Industry types (A-D) who were asked Do you think Competitive Intelligence is important to your company’s/organisation’s growth and development?’ in Question 12,  SPF Industry type A had the highest response (80%) that competitive intelligence was very important to a company’s/organisation’s growth and development, followed by SPF Industry D with 75%, SPF Industry B (50%) and SPF Industry C (20%) having the lowest percentages, however Industry C also had higher response selecting the important category. 

Interestingly, companies that self categorised as Industry A (low risk) i.e. an industry that produces or sells similar products and services and there is a low risk if our competitors gained access to our product or services knowledge, had the highest rating of competitive intelligence being very important to their companies’ growth and development. This may reflect the competitiveness of the industry sector.  Table 12.2 provides all of the surveyed respondent’s results to question 12.

Table 12.2

This research (table 12.0) suggests that the surveyed respondents have a greater awareness and value on competitive intelligence, with 79% of companies operating reactive and active competitive intelligence operations and they have a strong belief that competitive intelligence is very important/important (65 % of all respondents) to the growth and development of their company/organisation.  

In comparison, the Trengrove and Vryenhoek (1997) study identified that middle management did not view the importance of keeping track of competitors and nor were they decision makers when presented with competitive intelligence (pg 62).  This would suggest that there is more awareness and acceptance of competitive intelligence in today’s companies/organisations management.

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