The State of Competitive Intelligence within. New Zealand Private and Public Sector Organisations, страница 49

25. Do you have or are you planning to have a financial commitment to establish Competitive Intelligence within your organisation?

26. Does your organisation have any plans to improve it ability to keep track of competitors and your competitive position?

YES         NO

If yes, what increased commitment and resources would you apply

27. How would you expect to measure or benchmark Competitive Intelligence within your Company/Organisation?

28. What do you think would be most likely to help your organisation improve its ability to keep track of what your competitors are doing and of your own competitiveness?

Appendix B: Data Collection methods

Data Collection methods: Key Conceptual Categories

Qualitative analysis was performed by using content analysis to determine the presence of certain words or themes within text or sets of text.  The text is coded or broken down into manageable categories, such as words, word sense, phase, sentence or concepts (Palmquist, 2005).  

These themes were colour coded to recognise the key words and similar concepts to identify the key Conceptual Categories (KWIC= Keyword Word In Context) (Rogers, 2008).  The result of this analysis has identified six conceptual elements, which have been outlined in Table 16.

To assist with identifying the key conceptual categories, this assignment reviewed and defined each of the questionnaire respondent’s answers into categories and the number of times these themes appeared (Mayring, 2000).

Table 16