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The State of Competitive Intelligence within. New Zealand Private and Public Sector Organisations, страница 50

Key Conceptual Catego

ries

Marke

t

Actions

Market Competitiveness

Competitors actions and visions

Role

Contraints

Question 9

[ICT industry]  Quite topical

the market. Quite common. what are your

really pushing back -at the beginning stages

[Government industry] sides of the market can not act on the information to our advantage

[Manufacturing industry]

[ICT industry]

leadership team - about to kick off

[Recruitment industry]

work around this at the moment because we have been listed company with

region, so we’re looking at new directions

having battles . I have come  in  with a

marketing rol

e and

all

back to

what  people are typically doing is creating products with out So I am really driving hard saying

customers saying, what are competitors doing

Effective use of competitive intelligence-

 – you might know something in a commercial environment but we

Effective use of Competitive intelligence:   

Your company and staff are supportive

do this for us - a third party- doing a regular programme of CI and presenting

Understood but could be managed better,

head offices in Australia with a CEO that manages the observation  from him but that’s all changing.

background knowledge of

 , what is your market,

, what are the drives . I am

 we get to represent

 etc- just commence a company to

 we are doing more

constraints being an American

Question 10 [ICT industry] Implementing the same products as 20 -30 other companies in NZ. Fundamental way we do things, we are doing things as other companies so as first option. However there are other areas and services we are trying to implement differently  to the market -trying to protecting these

Option 1

[Government industry] We share very readily, we also steal very readily.

I guess the nature of this industry; we really haven’t set ourselves as competitive although we are. So from one local authority to another, they will give you what they do and I would give them what I do

[Recruitment industry] We are very much “Aware” that we have to, in fact we’re at the point where we’re redesigning our overall vision of strategy to make sure that the whole company is taken ,you know 50 years at a view point in terms of future of where we’re going to be positioned.  

Question 11 [Recruitment industry] Strongly agreed, it’s all about information sharing, “Knowledge is Power”, you know.

Question 12 [ICT industry] Trying to change business

[Manufacturing industry]  Quite diversified, so our product range we try and stay slightly different to what other people are doing so I would say fairly neutral actually.

[ICT industry] Very important - change business to something else- needs to be agreed by customers

Question 13 [Recruitment industry] Very Competitive - Cutthroat!!

Question 15 [Manufacturing industry] Main competitors would be New Zealand, but we do export so there could be competition coming from them.

Question 16 [Manufacturing industry] Yeah we have to react to it if it’s a threat to us, say someone comes out with a product that is similar, we react by altering pricing or having deals and stuff like that.

[Finance industries] Last option – we have a formal structured market vision

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