The State of Competitive Intelligence within. New Zealand Private and Public Sector Organisations, страница 21

Twenty nine Wellington based companies (85%) and five Auckland based companies (15%) (also with a strong presence in Wellington) completed the survey.  All of the companies surveyed were located in Wellington or Auckland, New Zealand.

Each of the participants was asked to complete a twenty eight question survey (a copy of this survey can be found in Appendix A) their answers and conversations were recorded for research and content analysis (refer to Appendix B).  The interviews generally lasted between 10-15 minutes and were conducted using the interviewing principles and guidelines as outlined in the Masters of Information Management 522 lecture (MMIM, 2008).

Analysis of Data

The survey questionnaire was created to gauge the state of competitive intelligence within New Zealand private and public sector organisations that were based or had a strong presence in Wellington, New Zealand. 

The analysis of data was restricted to satisfy the objectives of the survey and to identify significant trends to enable effective benchmarking between this study and the Trengrove and Vryenhoek (1997) study.   The interviewed organisations were then categorised into industry catalogues (Table 13) to assist with understanding the role of competitive intelligence and knowledge management.  

Rothberg and Erickson (2005) “Strategic Protection Factor (SPF)” framework was applied to identify each company’s competitive intelligence attitude category (i.e. Sleepers, Reactive, Active, Assault or Warrior) and to provide insights into how they monitored and gauged their competitors. 

NonDisclosure

As outlined in the ‘Consent to Participation in Research’ letter (Appendix A), respondents were advised that company and organisation details would remain confidential and would not be identified in this research report.  The database containing the questionnaire responses and company information will remain confidential. 

Classification Variables

Similar to Trengrove and Vryenhoek (1997) competitive intelligence study, the following classification variables have been used (Table 8.0).

Table 8.0 Classification Variables

Industry Segment

The responses by industry segments are detailed in Table 8.1 and Figure 8.2. These results were based on responses from twenty nine Wellington companies (85%) and five (15%) Auckland companies who had a well established presence in Wellington, New Zealand.  As there were no responses from the Wholesale trade industry, this category will not be referenced within this report. 

Table 8.1 Responses by Industry Segment