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The State of Competitive Intelligence within. New Zealand Private and Public Sector Organisations, страница 29

Question 9: Do you believe that your company/organisation understands the importance of managing knowledge (i.e. Knowledge Management) to grow and develop your company?

Industry Type Understood and Understood, but could Neutral Not Not at all is well managed be managed better understood important

SPF Industry A20%                     67%                7%          7%            0%

SPF Industry B33%                     67%                0%          0%            0%

SPF Industry C20%                     80%                0%          0%            0%

SPF Industry D25%                     63%               13%         0%            0%

The above percentage is measured on the total respondents from each Industry type

Furthermore, when asked about the effective use of knowledge management, only 25% of SPF Industry D believed that their company/organisation managed knowledge effectively, and 13% as not understood.  A similar result was SPF Industry B (an industry based on innovation and sharing of unique knowledge between themselves) respondents who believed that this element was not understood (17%).

Table 10.10: 

Question 9b:  Effective use of Knowledge Management

Industry Type Understood and Understood, but could Neutral Not Not at all is well managed be managed better understood important

SPF Industry A13%                     67%               13%         7%             0%

SPF Industry B17%                     67%                0%         17%            0%

SPF Industry C20%                     60%               20%         0%             0%

SPF Industry D25%                     50%               13%        13%            0%

The above percentage is measured on the total respondents from each Industry type

Question 9 also asked if the respondent’s companies/organisations understood the effective use of competitive intelligence (CI). 

SPF Industry A had the highest percentage (47%) in that they understood CI and that it was well managed. 

SPF Industry B had a 67% of respondents who believed that their companies understood this element, but it could be managed better.  However, 17% believed it was not understood and/or it was neutral

SPF Industry C answered 100% to effective use and understanding of competitive intelligence, but could be managed better.

SPF Industry D had 38% of respondents who believed that competitive intelligence is understood and was well managed.  However 25% of these industry respondents believed that effective use of competitive intelligence is not understood. 

Table 10.11 provides the full results of the surveyed respondents to question 9 and the Effective use of Competitive Intelligence based in Industry type.  

Table 10.11: 

Question 9c: Effective use of Competitive Intelligence

Industry Type Understood and Understood, but could Neutral Not Not at all is well managed be managed better understood important

SPF Industry A47%                     40%               13%         0%             0%

SPF Industry B0%                      67%               17%        17%            0%

SPF Industry C0%                     100%               0%          0%             0%

SPF Industry D38%                     38%                0%         25%            0%

The above percentage is measured on the total respondents from each Industry type

To provide an analysis or insight into this trend, respondents were then asked if their company/organisation staff were supportive and active in promoting knowledge management and competitive intelligence.

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