The State of Competitive Intelligence within. New Zealand Private and Public Sector Organisations, страница 25

Figure 10.1: Competition by industry 

Trengrove and Vryenhoek study found that 88% (1997, pg 45) of New Zealand firms believed that they were in a competitive or very competitive market.  Included in their analysis, the 1997 study identified that the Electricity Industry felt that they were not in a competitive industry.  This industry was not included in this research so is not comparable.

Number of competitors and location of competitors

Further analysis on the competition in the Wellington, New Zealand markets, question 14 asked ‘How many competitors would you estimate that your company/organisation has?

•  0-5 Competitors

•  6-19 Competitors

•  20 or more competitors

•  Not Sure 

Thirty nine per cent of all respondents answered that they had 0-5 competitors, 30% selected 6-19 competitors and 31% per cent answered with 20 or more competitors. When questioned “Were your main competitors located in New Zealand, Australasia or Worldwide” by question 15.  Seventy three per cent confirmed that their main competitors were based only in New Zealand.  This would suggest that the respondents had a strong focus only on the local marketplace and a limited engagement outside of New Zealand.  Table 10.2 provides the results from Question 14 and 15.

Table 10.2: Number of Competitors and location 

Perceived Ability to Compete

Question 17 asked ‘How do you rate your competitiveness relative to others in the New Zealand market?”

•  Very Competitive

•  Competitive

•  Neutral

•  Not Competitive

•  Not at all important