The State of Competitive Intelligence within. New Zealand Private and Public Sector Organisations, страница 53

[Construction industry] Use of electronic sources-

Training of staff- not trained but will tell you if they know

Use of soft information  - Do not believe it to I see it

Use of counter CI- Never tell anyone of proof what is going on – keep financial private

[Finance industries] Computer analysis and audits audits

Do you have any plans to implement competitive intelligence systems?  

[Government industry] Well, t

but we can least give them relief so they don’t have to bend over backwards, so the can build here because at the end of the day you know it’s going to bring more people into the city.

I check everyone’s web pages every

 - We do computer analysis but not No

he smart link is what technology we’re using. 

y

Question 25

[Finance industries] As per questionnaire – not investment – it is cost of resources we have.

[Finance industries]Above $100k as we have our own market research department which is well established

Question 26

[Finance industries] Yes, we are obtaining to leverage the AMP group strategy resources based in Sydney to supplement our research staff. They have an army over there so we want to get closer to Australia cousins and use there resources.

 More focus groups with random off the street people, across section of

the market that purchase the product. More money spent through tracking through AD Neilson reporting and things like that.

[ICT industry]. Yes, Engaging with a third party who will use his considerable network to see what market is doing. He will keep us updated with anything urgent otherwise he will provide a monthly report to a select group of people in the company who will be more likely to act on it. Then we will analyse whether the investment is of the value and decide whether to grow it

[ICT industry] Yes but nothing formal, it’s sort of a “Yes” we recognize it because I think there’s lots of thought that is going on but not any real tangible plans to my knowledge.

[Construction industry] Do not know- just do it. Manually no system out there to use, just do it your self

[Government industry] Once other markets start talking to each other – a lot more work  Competition  is a big sharing issue 

[Finance industries] Putting in a CRM package to track existing customer needs and what they are wanting and what competitors are offering. Electronically capturing and analysing the data to help develop strategic opportunities