Management top/middle management authority responsibility functions management principles of management delegation executive efficiency effectiveness, страница 7

90. to share the advertising responsibility

126. well versed in all aspects

91. the product is portrayed

127. to match people and products

92. marketing personnel

128. to be keenly interested in consumer buying behaviour

93. competing in a tough market-place

129. to reinforce consumer attitudes

94. creating break-through communications

130. behavioural characteristics

95. seeing of final ad in print or on television

131. to give directional force to

96. rigid seniority system

132. mass-consumer behaviour

97. a high degree of advertising expertise

133. to create fashion or habit

98. to make a skilled appraisal

134. sophisticated theories

99. likelihood of success

135. marketing community

100.  keen understanding of all marketing functions

136. the sequence of behaviours

101.  personal flair for diplomacy

137. involve in making a purchase decision

102.  reflected in arbitrary martinet-type decision-making

138. the primary mission

103.  to change direction with every corporate whim

139. to deliver an ad message to

104.  to rally public support

140. mental computer runs a rapid evaluation program

105.  to obtain public understanding or neutrality

141. consumer decision-making process

106.  to respond to inquires

142. series of subprocesses

107.  well-executed public relations

143. to discern raw data (stimuli)

108.  to mold good relationships

144. dog-eat-dog behaviour

109.  news release

145. to actualize personal needs and motives

110.  grand opening

146. interpersonal influences

111.  to build corporate credibility

147. nonpersonal influences

112.  to accomplish through the open attempt

148. factors outside the consumer's control

113.  openly sponsored or paid for

149. to face the pivotal decision

114.  to take the form

150. evaluation of selection alternatives

115.  day-to-day execution

151. postpurchase evaluation

116.  media space

152. subsequent purchases

117.  bought at any price

153. to be circular in nature

118.  community relations

154. governmental body

119.  to greet the public in person and on the phone

155. the public impact of the action

120.  to lay the foundation of the pyramid

156. the powerful effect on public opinion

121.  to communicate (enough) information

157. in times of crisis

122.  natural outgrowth

158. to bring about positive changes

123.  to bundle of product-related values

159. vehicle (in communication)

124.  seeking an advertising career

160. to from the bottom up

125.  communication expert

161. commercial puffery