Management top/middle management authority responsibility functions management principles of management delegation executive efficiency effectiveness, страница 6

Word combinations

1.  run an aggressive campaign

47. through positioning strategies

2.  launch a campaign

48. a marketing tool

3.  eye-catching

49. to induce the trial of new products

4.  product differentiation

50. to build brand preference

5.  hidden qualities

51. overall cost of sales

6.  external qualities

52. launched advertising

7.  to use emotional appeals

53. face-to-face communication

8.  undifferentiated products

54. direct-mail advertising

9.  potential market

55. paid for by sponsors

10. to hold the marketing concept

56. customarily presented

11. market segmentation

57. to win converts

12. positioning strategy

58. tangible goods

13. media strategy

59. intangible goods

14. elusive consumer

60. for sake of simplicity

15. consumer targeting

61. openly sponsored

16. familial ties

62. channels of communication

17. decision process

63. mass media

18. brand comprehension

64. adversely affects

19. small-scale surveys

65. social acceptance

20. consumer behaviour data

66. force their own values on others

21. low-budget advertiser

67. needs and desires beyond the basics

22. in the last resort

68. proponents of advertising

23. a long shot

69. to devote time to

24. a snap decision

70. the stress on material things

25. to save a day

71. to attain values

26. to have an all-or-nothing policy

72. an off-heard criticism

27. outlived its lifespan

73. to play on the emotions

28. take it off the market

74. to resist advertising's hypnotic messages

29. make or break

75. manipulate the consumers

30. poor after-sale service

76. have little respect for

31. lose a good deal of face with the customers

77. common sense

32. even-day delivery

78. create artificial needs

33. nonpersonal communication

79. the targets of advertising appeals

34. persuasive in nature

80. health hazard

35. through various media

81. unfair and deceptive

36. classified by target audience

82. to sell intention of the advertiser

37. action advertising

83. misleading impressions

38. get nothing in return

84. persuasive techniques

39. public service advertising

85. pressure group

40. comparative advertising

86. upper-middle class

41. ad message

87. lower-middle class

42. to give smb a plug

88. to claim all the credit

43. consumption patterns

89. to make a survey

44. advertising agencies

45. sell time and space

46. tо carry the advertiser's message to the target audience