Management top/middle management authority responsibility functions management principles of management delegation executive efficiency effectiveness, страница 5


Advertising

Key terms: Advertising  advertisement (ad, advert)  ad manager  publicity brand loyalty buying habits  advertising campaign positioning  promotion advertiser  ad media  demarketing  target audience institutional advertising commercial

Words

Prepositions

1. advertising

1. replace with

2. advertisement (ad, advert)

2. put oneself against

3. advertiser

3. result in

4. adman

4. pay for

5. commercial

5. at no charge

6. outfits

6. to do in advance

7. push

7. aptitude for

8. advertising campaign

8.  to do in person

9. promote

9. at a high price

10. stencil

10. at both ends of the spectrum

11. vying

11. to devote to

12. vie

12. to deliver to smb

13. to pinpoint

13. play on emotions

14. receptive

14. have respect for

15. publicity

15. banish from

16. hype up

16. call for

17. to personalize

17. range from... to

18. media

18. range in size

19. to indulge

19. see in print

20. to induce

20. bring about changes

21. plug

21. to respond to changes

22. laud

23. virtually

24. gratification

25. crucial

26. relay

27. ingenuity

28. tenacity

29. credibility

30. practitioner

31. sponsorship   

32. donation

33. demarketing

34. preceding

35. conviction

36. coupon

37. conversely

38- awareness

39. attitude

40. perception

41. prevalent

42. lifespan