Management top/middle management authority responsibility functions management principles of management delegation executive efficiency effectiveness, страница 4

Word combinations

1.  black market

1.  PA YE (pay as you earn)

2.  shadow market

2.  need for marketing

3.  buyer's market

3.  marketing transactions

4.  seller's market

4.  transfer of title

5.  buy wholesale

5.  market segments

6.  the three Cs

6.  marketing practitioner

7.  growth prospects

7.  sales campaigns

8.  in light of customer needs

8.  needs and wants

9.  life cycle

9.  basic necessities

10.enter the market

10.create an awareness

11.rapid increase in sales

11.prospective customer

12.leveling off

12.linguistic, cultural and legal

13.sales revenue

13.trademark checking

14.marginal competitors

14.follow a dumping strategy

15.repeat purchases

15.economies of scale

16.pay one's respect

16.common practice

17.pay through the nose

17.reduce red tape

18.payment in due course

18.an accepted business practice

19.payment in kind

19.establish the channel of distribution

20.payment terms

20.equal-value exchange

21.seek approval from the world

21.positioning

22.pattern of behaviour

22.logo/ logotype

23.politically uncommitted

23.execute the conception

24.highly ambivalent

24.the general populace

25.government intrusion on individual rights

25.wholesalers and retailers

26.without strong social bonds

26.for/marketing to occur

27.to be resigned

27.bring a product to market

28.security and safety

28.present and potential customers

29.target customers

29.reveal people's personal values

30.brand name

30.impulse buyer

31.price discounts

31.planned purchaser

32.the four Ps

32.target market

33.marketing mix

33.population density

34.controllable factors

34.inherent individual characteristics

35.intangible items

35.through social interaction

36.ultimate consumer

36.reference groups

37.the four Is

37.reverse is true

38.day-to-day job performance

38.consumption decisions

39.counseling services

39.reinforce one's lifestyle

40.part-time employee

40.capture the general lifestyle patterns

41.idle production capacity

41.widely held beliefs

42.give products an identity

42.nonoccupational behaviour

43.generate brand loyalty

43.usage rates

44.become price sensitive

44.measurement of consumption

45.multiple branding

45.principle oriented

46.products within the family

46.guided by beliefs and principles

47.confidence in the entire range

47.status oriented

48.convey appropriate images

48.action oriented

49.advertising catch phrases

49.pursue one's dominant self- orientation

50.express themselves in a variety of ways

50.remain relatively stable

51.as evidence of status

51.decline with older age

52.reflective people

52.intellectual property

53.be in professional occupation

53.similarly valued items

54.be alert to opportunities

54.grant the license

55.be content with one's career

55.capital-free entry into a foreign country

56.tend to center around the home

56.joint venture

57.respect for the status quo

57.disagree about the policies

58.strongly held principles

58.courses of action

59.conventional people

59.outweigh the financial commitments and risk involved

60.established codes

60.design a marketing programme

61.follow established routine

61.customized approach

62.favour native products

62.promotion strategies

63.value stability over risk

63.extension strategy

64.sense of duty

64.serve the unmet needs

65.be deeply committed to work

65.cost-plus pricing strategy

66.favour prestige products

66.transportation and storage costs

67.foster a tenfold increase

67.build a share of the market

68.encounter many difficulties

68.a burden to the country

69.with little room for growth

69.R&D costs

70.demand may shift to

70.the other way round

71.dwindling sales

72.rules to international marketing

73.fit the needs

74.assess the political and legal conditions

75.offer investment incentives

76.establish equitable standards

77.compete fairly

78.quotas and duties

79. mores

80.promotional messages

81.host country

82.sound persuasive

83.door-to-door salesman

84.entry option

85.domestically produced goods

86.volume of sales

87.volume of purchases

88.under licensing

89.the right to a trademark