Management top/middle management authority responsibility functions management principles of management delegation executive efficiency effectiveness, страница 17

1. Management as Art or Science

1.  The definition of management.

2.  Management as art and science.

3.  The sciences management drawn on to be successful.

4.  Schools and approaches to management.

5.  W. Tailor's theory of scientific management.

6.  Benefits and limitations of MBO (Pr. 2)

7.  Fayol's contribution to management. Principles of management. (Pr. 2).

2. Management as a Profession

1.  The importance of practice, experience and theory in management.

2.  The criteria necessary for the professional status.

3.  Characteristics of good managers.

4.  The functions that managers perform. The role of a manager in a modern world. (Pr. 1, Pr. 13) (Pr. 5, 6).

5.  Managers vs leaders  (Pr. 22 , 16).

6.  International managers. Cross - cultural skills and international perspective as critical qualities for international managers.

7. Character attributes necessary for managers and executives to operate effectively across cultures.

3. The Nature of Marketing

1.  The evolution of marketing as the exchange process.

2.  Marketing concepts.

3.  The relation of marketing to other sciences.

4.  The Marketing mix Elements of the marketing mix as controllable factors.

5.  Factors required for marketing to occur.

6.  The uniqueness of service.

4. International Marketing

1.  The evolution of international marketing.

2.  Reasons why companies go international.

3.  Difficulties a company can encounter entering an overseas market.

4.  Conditions that influence international marketing, (economic, political, legal, marketing, (economic, political, legal, cultural environment).

5.  Alternatives for international operations.

6. Designing an international marketing program. 7  The benefits of international marketing.

5. Market Segmentation

1.  The definition of market segmentation.

2.  The target market. Market research.

3.  Contact methods used in market research.

4.  The importance of psychographics, demographics and geographies for a marketer.

5.  Ways to satisfy the needs of target customers.

6.  Consumer and industrial market Byers of marketed products.

7.  Tangible and intangible marketed products.

6. Problem Solving

1.  The first steps to analyze the problems.

2.  The general approach to case analysis.

3.  Points taken into consideration.

4.  The location of problems.

5.  Types of decisions.

6.  The solution of problems at the meetings Sections to guide you in the conduct of Meetings.

7.  Organizational conflict. The role of management in dealing with conflicts. (Pr. 17).

7. Employee Motivation

1.  The  awareness of the motives - a chance to have more satisfied and  productive employees.                                                    #

2.  The definition of motive and motivation.

3.  Motivation theories; x у z. Maslow's hierarchy of needs. (Pr. 15).

4.  The theory of job satisfaction by Frederick Herzberg.

5.  Convergence and divergence of the theories X and Y.

6.  Personal qualities that a manager should possess to motivate his/her employees.

7.  Other ways to motivate workers to work harder.

8. Advertising

1.  The history of advertising.

2.  Classification of advertising. Types and Ways of advertising.

3.  Functions of advertising at different stages of product life cycle.

4.  The aim of advertising.

5.  The profession of an ad manager. The role of advertising agencies.

6.  Public relations.

7.  The difference between advertising and public relations.