Management top/middle management authority responsibility functions management principles of management delegation executive efficiency effectiveness, страница 3


MARKETING

KEY TERMS: market marketing buyer's market seller's market target market segmentation  4 Ps  brand

Words

Prepositions/Phrasal verbs

1.   marketer

buy up

2.   marketable

buy in bulk

3.   outsell

pay off

4.   client

payment on account

5. clientele

payment by results

viable

payment in advance

maturity

confidence in

decline

guided by the beliefs

marketer

demand for

utilities

desire for approval

distribution

decline with older age

intangibility

be alert to

inseparability

be content with

inventory

in return for

15. sample

15. respect for

16. adolescence

16. rules to marketing

17. durability

17. protect against losses

18. functionality

18. adjust to the environment

19. entail

19. in extreme cases

20. dumping

20. under licensing

21. subliminal

21. the right to the trademark

22. emulate

22. beyond one' reach

23. blunder

23. intrusion on individual rights

24. offbeat

24. disdain for conformity

25. avid

25. warn against

26. self-sufficiency

26. exchange for

27. shortlist

27. deprive of

28. deter

28. buy for resale

29. countertrade

29. account for

30. self-concept

30. on one's part

31. lifestyle

31. loyal to brands

32. warranty

32. exchange for money