Pattern for a dynamic swot-analysis, страница 9

[1] The form for complex using of SWOT-analysis cross-stage for the reason of short-term and medium-term forecasting was given on figure 7.

[2] The name of the company was fictitious.

[3] Supplement 7C should be seen together with Supplement 7B. The purpose of this table was not  to give the full extent of  the “cross stage”, but only to illustrate the explanation of this method.

[4] The possibility was estimated according to one of the methods of expert analysis used in marketing researches. The given probability data of occurrence of events belong to 1998 and form a matter of argument within an expert group. 

[5] Estimated as crucial ones for your focal business and events having substantial probability to become real ones