Pattern for a dynamic swot-analysis, страница 2

stage two

logical-graphical organization scheme of the “cross-stage” of international business development SWOT-analysis

the scheme below is reproduced here to help you to understand better four classes of relationships between in-door and out-door marketing environments of the focal company, namely:

1. O → S  leverage (enhancing strength item)
2. T → S  Vulnerability (suppressing strength item)
3. T → W  Problems (creating or  enhancing problem item)
4. W → O  Restrictions (making impossible opportunity item)