Pattern for a dynamic swot-analysis, страница 4

stage four

extracting crucial events (P > 0,5) you have to make SCAN-Analysis or “USED”  SWOT  (see the .ppt frame below)

one of interim example is reproduced below

DON’T restrict your creativity and rationality by this example

use also the text in russian delivered at the end of this file

	“PROBABILITY vs OPPORTUNITY” MATRIX

 

“PROBABILITY vs IMPACT” MATRIX

 

stage eive

develop and present a plan of marketing actions based on “Used” swot analysis

“USED” SWOT ANALYSIS TASKS	LIST OF SWOT ITEMS UNDER CONCIDERATION[5]	Consequences expected	Actions and/or Counteractions
n  How can we Use XXX Strength?
n  How can we Stop YYY Weakness?
n  How can we Exploit XXX Opportunity?
n  How can we Defend against NNN Threat?