Then today, the rules change, we are in the knowledge society and the processes to build up knowledge are more and more important. This is why it is also said that we are in a knowledge base economy and that the actionable knowledge created in various processes and mainly in the Competitive Intelligence process are a fundamental asset of the Nations, Regions, Institutions and Industries. This is why for instance:
• The economy is becoming more and more knowledge based and global
• The European Union has set the goal to become the world's most dynamic knowledge based economy
• This makes R&D very important, but R&D has to be strongly linked to business need, need-driven R&D
Let us now return to the processes to build up knowledge. We saw in the Intelligence Cycle, that one of the process to develop actionable knowledge are the vision and questions from the decision makers, strategy to collect and manage the strategic information, analysis of this information by expert groups which will understand the information and project its impact on the opportunities and threats but which will evaluate in the same time the local strengths and weaknesses (SWOT analysis25). Then, knowledge is not found in papers, books reports, libraries. Collecting information is one step, but knowledge must be created out of this information. Then, educational and research institutions as well as the people in charge of the governance of the poles of competitiveness and the political decision makers at the National or Regional level should understand and promote the necessary steps to create knowledge. This means that they should participate to the renewal of their relationships. For many years the institutions have had for model the idea that the State was able (even as a duty) to sponsor research, education, etc.. this is less true any more. In the period of a fierce competition the Government can not provide everything. Choices have to be done. The actors of the economy should understand that they must actively participate beyond the simple profit to the national and regional development. The issue is important since the creation of wealth will avoid specially within the framework of autonomy a strong drive to independence..
This is the commitment of Competitive Intelligence: to develop among the “elites” of the country the will, strength and synergy which will move the country to the knowledge age to a knowledge driven economy26. In this process, if the concepts are important, the methods and tools of Competitive Intelligence will play a major role:
• To analyse and develop various strategies to collect the strategic information necessary for the defence and the development of the National or Regional Industries (specially the poles of competitiveness),
• To provide the tools to automatically analyse the information to provide to the experts a global view of the environment of the R&D involved in the poles or the regional industries. In this respect a wide effort should be done on intellectual property and APA (Automatic Patent Analysis)27
• To manage groups of experts able to give to the decision makers the best recommendations according their understanding (SWOT) of the information provided by the Competitive Intelligence Unit.
25 SWOT Analysis, or sometimes known as the TOWS Matrix, is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture or in any other situation of an organization or individual requiring a decision in pursuit of an objective. It involves monitoring the marketing environment internal and external to the organization or individual. The technique is credited to Albert Humphrey, who led a research project at Stanford University in the 1960s and 1970s using data from the Fortune 500 companies. See for more information http://en.wikipedia.org/wiki/SWOT_analysis
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