Saint Petersburg State University
Graduate School of Management
Marketing plan for the Siberia organic cosmetics
Created by group #8:
Table of content
Company Analysis. 3
Customer Analysis. 3
Competitive market analysis. 5
External market analysis. 9
Marketing Plan. 18
We would like to start the situation analysis with an analysis of the company – a scientific production association «Zhivaya Kosmetika Sibiry», which is situated in Novosibirsk. The mission of the company sounds as «to deliver the best of natural organic beauty to our customers».
The main objective: we strive to produce 100% natural organic product based on our unique experience for customers’ health and beauty.
The values of the company are as follows:
The firm has a number of unique resources which can be used in order to get a competitive edge over other cosmetics producers. They include:
Thus, the company is able to provide high quality products at competitive prices which production is based on unique natural ingredients, R&D expertise and Russian traditions of cosmetics preparation, and eco-friendly technology. Finally, the company do all of these within the global eco-trend.
Organic cosmetic market is growing exceptionally nowadays. With rising awareness of health and wellness, today’s consumers are willing o choose the safe and pure option. After a huge achievement in organic food products, the cosmetics market is climbing up to reach the towering height of success. A global survey shows that organic cosmetics markets of US and UK are improving dramatically. Whereas other countries are also now enable to capture the market and start their race to compete.
Why organic cosmetic market is growing in UK?
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