Table 2. GRID-analysis
As a result of the situation analysis we have conducted a SWOT-analysis in order to organize all the information from the analysis of the company, customer, competitor, and external market environment.
Basing on our findings from the initial SWOT-analysis we also have conducted an advanced SWOT-analysis and evaluated a range of possible strategies.
Consequently, basing on the situation analysis we have come up with the following marketing strategy on the United Kingdom natural cosmetics market:
Fast expansion and gaining a sustainable competitive advantage over existent and potential rivals on the UK market by:
• Reinforcement of the brand and active promotion on the UK market through the emphasis on 100% natural ingredients and competitive prices
• Development of efficient distribution channels and technologies prolonging shelf-life of products
• Extension of production capacities and launch of the men’s product line
Siberia– natural organic dermo-cosmetics produced in Russia containing 100% natural botanic ingredients from Altay, Baikal, Ural (without chemical additives), coupled with appropriate packaging to keep products fresh.
There are a lot of natural ingredients which are used in our cosmetics (propolis, breach leaves, bird cherry, blackcurrants and cowberries).
Чтобы распечатать файл, скачайте его (в формате Word).
Ссылка на скачивание - внизу страницы.