a. The market researchers will find out information about the amount of interest there is in the idea, and what sort of demand there may be for it.
b.The main purpose of a questionnaire is to give information about some goods and services.
c. The main purpose of a questionnaire is to sell some goods and services.
4) How is a shelf price of a product calculated?
a. The research and development team can calculate a shelf price for the product taking into account only the retailer’s mark-up.
b.The research and development team can calculate a shelf price for the product taking into account their company’s profit and the retailer’s mark-up.
c. The research and development team can calculate a shelf price for the product taking into account only their company’s profit.
5) Who sells the new product to retailers?
a. The sales representatives sell the new product to retailers.
b. The marketing team sells the new product to retailers.
c. The market research agency sells the new product to retailers.
3. Read the text again and find the word that means:
1) Selling techniques (publicity/packaging, etc.) for a product (p. 1);
2) Person who goes in for a competition; rival firm (p. 2) ;
3) Scientific study/trying to find out facts (p. 6);
4) Printed list of questions given to people to answer (p. 6);
5) Office which represents a large firm/which works on behalf of another firm (p. 6) .
4. Fill in the gaps with the appropriate words:
expensive, product, insurance, research, staff, recruitment, contract, market, to sell, customers
1) The … committee hasn’t informed me about their decision.
2) Mr Weston has asked them … the new product to retailers.
3) The absence of many … players is slowing the decline.
4) The company provides free medical … for all employees.
5) Someone has translated the … into Arabic.
6) We can do more to attract suitably qualified ….
7) Low prices do not always attract ….
8) The … is developed according to the needs of the market.
9) “High class” restaurants attract customers simply by being ….
10) The market … agency presents a group of target customers with samples of the actual product.
5. Choose the correct form of the verb:
1) Now our company … food products for 20 foreign countries.
a. is producing b. was producing c. are producing
2) He …for that bank three years ago.
a. work b. will work c. worked
3) I … the instructions but I do not understand them.
a. has read b. have read c. reads
4) Mr Garuzzo … responsibility for a car production in 1990.
a. is given b. were given c. was given
5) An attractive salary … to the person appointed.
a. will give b. will be given c. gave
6. Put the questions to the underlined words:
1) Business is an increasingly important activity throughout the world today. (When …?)
2) Land comprises everything commonly called natural resources. (What …?)
3) Productive machines have replaced many of blue – collar workers. (What …?)
4) The survey was completed last month. (When …?)
5) A new supermarket will be opened in the city this year. (Where …?)
7. Write the letter in the appropriate order, use notes in box to complete the letter:
You work at Standard Electronics Ltd. as a Purchase Manager. Order three fax machines in assorted design.
1) Dear Mr Belsey,
3 Portland Place
London W1B 1 EJ
3) 18 April, 2006
4) Yours sincerely,
5) Standard Electronics Ltd.
London L3 3EL
6) Enc. Order form No. DR436
Варіант № 3
1. Translate the marked part of the text:
(1) A major source of economic growth and rising living standards throughout the world derives from specialization and division of labour. Reaping the gains from specialization requires trade among individuals, and trade among regions.
(2) First, consider trade among individuals. If there were none, each person would have to be self-sufficient, producing all the food, clothing, medical services, entertainment and other things that he or she required. It does not take much imagination to realize that living standards would be very low in such a self-sufficient world. Trade among individuals allows people to specialize in those activities they can do well, and to exchange their surpluses with other people, who specialize in different activities. With trade, everyone can specialize in what they do relatively well, and all can gain.
(3) Exactly the same principle applies to regional specialization. Without interregional trade, each region would have to be self – sufficient, producing all the agricultural products, manufacturing goods and services that the people in the region require. With trade among regions, however, specialization is possible. With trade, each region can concentrate its efforts on what it does relatively well. And with exchange among specializing regions, all regions can gain.
(4) International trade refers to exchanges of goods and services that take place across national boundaries. It is of major importance in the modern world.
(5) International trade takes place because of differences in costs of production between countries, and because it increases the economic welfare of each country by widening the range of goods and services available for consumption. Differences in costs of production exist because countries are differently endowed with the resources required.
2. Read the text and choose the correct answer:
1) What is the major source of economic growth and prosperity of individuals?
a. A major source of economic growth and rising living standards derives from specialization and division of labour.
b. A major source of economic growth and rising living standards derives only from specialization.
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