In a state of balance, not developing. Right or permission given by authority to do smth, страница 6

2. In order to … a product well you need to be aware of public demand.

a. dispose of                            b. market                                c. dump

3. The … customer is pinpointed by an exploration of sociocultural influences on consumer behavior.

a. elusive                                 b. evasive                                 c. illusory

4. This product has almost outlived its lifespan – we should cut … and take it off the market at once.

a.waste                                   b. wastage                                  c. losses

5. Declining product quality and poor … service, have resulted in the company losing a good deal of face with its customers.

a. off-load                               b. after-sale                                  c. after-selling

6. In addition to promoting … goods such as suits, soap, and soft drinks, advertising also helps sell the … services of bankers, beauticians, and bike repair shops.

a. clear                                      b. lucid                                         c. tangible

a. intangible                            b. inconceivable                           c. incomprehensible

6. Translate the sentences into English using your topical vocabulary.

1) Компания в последнее время терпит большие убытки, но пока ее положение нельзя назвать безвыходным.

2) В сложившейся ситуации принимать скорополительные решения крайне неразумно.

3) Компания всеми силами борется за то, чтобы сохранить свой престиж.

4) Между конкурентами уже давно ведется ожесточенная борьба.

5) В отделе продаж компании работают 400 человек.

6) В отличие от коммерческой рекламы, главной целью которой является создание имиджа товаров или компании, некоммерческие организации используют рекламу для того, чтобы повлиять на восприятие и поведение потребителя. Получение прибыли при этом не преследуется.

TEST 7

MONEY

1.  Match up the terms with their definitions below:

1) loss

2) profit

3) discount

4) counterfeit money

5) an invoice

6) a windfall

7) fiscal                                        

a)  excess of revenues over outlays and expenses in a business enterprise over a given period of time, usually a year

b)  the amount by which the costs of business transaction or operation exceed its revenue

c)  a deduction from the full amount of a price or debt, as in return for prompt payment or to a special group of customers

d)  a large amount of money you receive unexpectedly(e.g. an inheritance or a win on the lottery)

e)  a bill sent to you by a company or organization to tell you how much you owe for a service or for something that you have bought

f)  related to government or public money, especially taxes

g)  false money, copied to look like real money

2.  Mach the words on the right with the appropriate words on the left to make up word combinations:

1)  Credit                                                a) debt

2)  Payment                                            b) policy

3)  Book                                                  c) mountain

4)  Share                                                 d) bankrupt

5)   Cash                                                  e) trading

6)  Go                                                      f) value

7)  Cease                                                 g) capital

8)  Outstanding                                       h) terms

3.  Replace the following terms with the synonyms:

Money     Billing  Bribe    Costs      Money-spinner    Prosperous    To pay off

pay back  cash cow  wealthy  backhander invoicing  expenses cash

4.  Complete each sentence by deciding which answer (a, b, c or d) best fits each gap.

Life is a circle. Beginning to end, end to beginning. Take Bob. This is Bob five years ago, alone in a shabby flat, no car, no television, 1) …..  in debt. He 2) ….. out a living selling burgers and he earns a 3) ….. . He is 4) ….. at the bank and horribly 5) ….. with his rent. His life is a succession of unpaid bills, 6) ….. debts and angry exchanges with his bank manager.