In a state of balance, not developing. Right or permission given by authority to do smth, страница 12

TEST 11

INTERNATIONAL MARKETING

1. Match the words with their definitions:

a) technology

b) spectrum

c)  balance

d) budget

e) bribery

1. The practice of giving or promising something of value in return for a corrupt act.

2. Estimate or probable future income and expenditure, especially that made by a Government.

3. Study, mastery and utilization of manufacturing and industrial methods.

4. Comparing debits and credits and recording the sum needed to make them equal.

5. Wide range of sequence.

2. Match the words to make word combinations:

Fair                                       rate

Public                                   distribution

Brainstorming                      mailing

Direct                                   session

Exchange                             trade

Income                                 relations

3. Give synonyms to the following:

Bureaucracy, to focus on, global, promotion, to adapt,   to concentrate on,   world-wide,     red tape,    encouragement,     make suitable

4. Complete each sentence by choosing the appropriate word:

1)  An international marketer must establish a …of distribution to meet the goals.

a)  channel        b) chain        c) canal        d) shape

2)  Indirect exporting is when a firm sells its domestically produced goods in a foreign country through … .

a)  foreign clients    b) target customers   c) advertisers     d) intermediaries

3)  A… identifies that a firm has legally registered its brand name.

a)  trading concept    b) trademark    c) logo     d)  branding

4)  Key marketing decisions are made within the…set by the organization.

a)  deadlines      b) structure         c) limits          d) borders

5)  The…stage is the beginning of the end and occurs when sales and profits are steadily dropping.

a)  maturity      b) growth       c) decline       d) introduction

6)  A product may have many different features and…levels.

a)   Target      b) marketed       c) quality    d)   warranty

5. Insert the prepositions where necessary:

1)  What kinds… problem do companies face…when they go international?

2)  Companies decide…different launch strategies… various categories…products.

3)  The laboratories coordinate their efforts…looking…the possibilities…melding product ideas.

4)  Among …the conditions that influence …the success …international marketing are economic, political, legal and cultural ones.

5)  Developing countries are…the process…moving…an agricultural…an industrial economy.

6. TranslateintoEnglish:

1)  Какие преимущества получают компании, адаптируя свою продукцию к зарубежным рынкам?

2)  Страна является привлекательной для экспортеров, если за последние 30 лет в ней наблюдалась политическая стабильность.

3)  Какой вклад вносят современные информационные технологии в продвижение новых товаров и услуг?

4)  Для запуска различных категорий товаров компании выбирают соответствующие стратегии.

5)  Китайские бизнесмены планируют организовать совместные финансовые учреждения во многих странах.

6)  Что необходимо делать компаниям, чтобы выйти за пределы внутреннего рынка?

FINAL TEST 1

1.  Match the words and word expressions with their definitions.

a)  brief;

b)  retail outlet;

c)  volatile market;                        

d)  sales promotion;

e)  bookkeeping;

f)  prospect;

g)  fraud;

h)  overdraft.

1.  writing down the details of transactions (debits and credits);

2.  a method of illegally getting money from a person or organization;

3.  the statement of objectives of an advertising campaign that a client works out with an  advertising agency;

4.  activities or techniques intended to create consumer demand for a product or service;

5.  changes quickly and suddenly, for example rising and falling without much warning;