7. What's the credo of Ben and Jerry concerning their employees?
8. What's the 1st step to creating a productive workforce?
9. How did Ben and Jerry figure out who was the right person for them?
10. What's the best reference for hiring people in J.Stack's company?
11. What's the criterion used in Patagonia ( Esprit, 3D Distribution ) when hiring their employees?
12. What makes an employee be satisfied with the job (New Amsterdam Beer)?
13. What was introduced in Patagonia for the convenience of their women workers?
14. Does Yvon Chouinard lose or save a lot of money having created additional conveniences for the employees?
15. Is there a conventional organization structure in the University Bank?
16. What system of rewards exists in Springfield Remanufacturing Corporation?
17. What company policy did Ben and Jerry pursue to specify the salaries of their employees?
18. What additional function do line managers have in University Bank & Trust Co.?
19. What happens if an employee doesn’t live up to the standards of the organization?
20. How can a top manager make the staff feel more comfortable and secure in the company? ( Springfield Remanufacturing, University Bank)
21. Is there any sense in spending money for a roof garden or a big park in the premises of a company?
22. What have you learnt about social activities in Esprit, in Springfield Remanufacturing? Who subsidizes cultural and sports events?
23. What role do cultural and social activities play in making a creative and homely environment for the personnel?
b) Explain the following statements and identify their authors:
1. If you got crummy employees, you got a crummy company. If you got great employees, you got a great company.
2. We are all fairly average people, and the secret is to try to get average people to do above average work.
3. To succeed in this highly competitive world the business instead of viewing the world as one big hamburger stand where jobs are reduced to simple tasks that anyone is able to do can take another route: rather than reducing employees to the lowest common denominator it can raise them to the highest denominator…
4. Money is not a dirty word. Money is a wonderful desire. And it’s a measurement.
5. We have this programme that we call “the grass is greener programme”…
III. Speaking.
Summarize the policies and guidelines used by all entrepreneurs to motivate their employees and make them really a creative productive force.
UNIT 8 NUMBERS
This time on Growing a Business we’ll look at numbers because they express the essential relationships between all aspects of a growing business.
I Pre-watching Task
a) Think of the role of accounting in business and discuss in pairs the importance of numbers that entrepreneurs should have some knowledge of.
II Focus on Vocabulary
a) Make sure you know the meaning of the following words and expressions; if necessary consult the dictionary.
|
dealership n P & L – profit and loss statement invoice n feverish(ly) a stick (stuck, stuck) v parlor n ounce (oz) n (account) payable (account) receivable cash flow capitalization n budgeting n get a handle on smth. costs & revenues get into a mess strive v defy n camshaft n crank n |
dander n liabilities n a host (of questions) tectify v in a row massage (figures) maintenance department fraud n double entry internal auditors check n have a total grasp of the numbers inventories n cancellation n a bump in the road conserve cash even out v overhead variance |
III Comprehension Tasks
a) Answer the following questions:
1. What is a trade skill, in the opinion of Mr. Hawken?
2. What is the language of business?
3. What do numbers express?
4 What do numbers express? Through what means can business be understood?
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