- There was only one catch and that was Catch-22, which specified that a concern for one’s own safety in the face of dangers that were real and immediate was the process of a rational mind. Orr was crazy and could be grounded. All he had to do was ask; and as soon as he did, he would no longer be crazy and would have to fly more missions. Orr would be crazy to fly more missions and sane if he didn’t, but if he was sane he had to fly them. If he flew them he was crazy and didn’t have to; but if he didn’t want to he was sane and had to. Yossarian was moved very deeply by the absolute simplicity of this clause of Catch-22 and let out a respectful whistle.
“That’s some catch, that Catch-22,” he observed.
“It’s the best there is,” Doc Daneeka agreed.
Yossarian saw it clearly in all its spinning reasonableness.
There was an elliptical precision about its perfect pairs of parts that was graceful and shocking, like good modern art, and at times Yossarian wasn’t quite sure that he saw it all, just the way he was never quite sure about good modern art or about the flies Orr saw in Appleby’s eyes. He had Orr’s word to take for the flies in Appleby’s eyes.
“Oh, they’re there, all right,” Orr had assured him about the flies in Appleby’s eyes after Yossarian’s fist fight with Appleby in the officers’ club, “although he probably doesn’t even know it. That’s why he can’t see things as they really are.”
“How come he doesn’t know it?” inquired Yossarian.
“Because he’s got flies in his eyes,” Orr explained with exaggerated patience. “How can he see he’s got flies in his eyes if he’s got flies in his eyes?”
VI Speaking
a) Outline the main ideas of the unit.
b) Give your arguments to prove that ‘money is the language of business.’ However, ‘what you learn about money in business is that money follows….’
What does money follow?
c) Imagine that you are thinking of starting a business of your own. Think of the possible sources of raising money for the start-up available in your country.
UNIT 4 PRODUCT
One of the forces that are driving the entrepreneurial revolution in America is that once passive consumers have become very active customers: they demand better products.
I Focus on vocabulary
a) Make sure you know the meanings of the following words and expressions; if necessary consult the dictionary
b) While watching the unit try to identify them in the situations where they were used.
|
diversify v in terms of blend beer falter v raise the ante stake n encompass v commitment to smth. pop off (about buttons) seam v stich v deterrent stuff n, v fad n razor blade functional gear gear v be handicapped cumbersome n bring up the rear niche n |
appeal to v generic a polypropelene underwear turn on a dime guerrilla n sustain the standard of living junk salvage yard scrap n disposable residue n additives; preservatives malt n hop n mouth feel thrive in v mow down v jackhard rayon fabric lining n dead head paraphernalia n |
II. Answer the following questions:
1. Why are numerous small businesses created today?
2. What is necessary to understand to succeed in business?
3. Do you think it is good to be influenced by buyers and salesmen? What’s more important to take into consideration when starting up a new business?
4. What can business be compared to?
5. Is making a profit the only consideration when starting a business?
6. What is the basis for a successful business?
7. Why doesn’t Yvon Chouinard like Patagonia clothes to be in fashion?
8. What is a “timeless product”?
9. Do small businesses have any advantages over big businesses?
10. What kind of a niche has a small company got in its competition with large ones?
Уважаемый посетитель!
Чтобы распечатать файл, скачайте его (в формате Word).
Ссылка на скачивание - внизу страницы.