International Marketing Issues. Проблемы международного маркетинга, страница 12

ungarbled                                    неискаженный, нефальсифицированный

continuum                                 неделимое целое

innate                                         врожденный

comprehensive                          всеобъемлющий

boundary                                    граница

naked                                         обнаженный

be hauled off by the police         быть задержанным полицией

indecent exposure                      зд. появление в общественном месте в неприличном виде

intercept                                     задерживать

subtle                                         тонкий, нежный, неуловимый

latitude                                       широта, свобода

adherent                                     приверженец, последователь

contemplative                            созерцательный

frown upon                                выражать неодобрение

exert influence over                   оказывать влияние на …

in concert                                   во взаимодействии

to nurture                                   воспитывать

boor                                           грубый, невоспитанный человек

tantamount                                 равносильный

2.Match up the following words and definitions.

1. subtle 2. literal 3. boundary 4. indecent 5. innate 6. intercept 7. naked 8. innocuous 9. keep in mind 10. influence

A  corresponding exactly to the original B  line that marks a limit C  stop, catch smb. or sth. D  causing no harm E  possessed from birth F  improper G  difficult to perceive H  without clothes on I  impact J  remember

Discussion

1. Agree or disagree with the following statements:

1) Culture represents influences that are imposed on the consumer by other individuals.

2) Culture is a complex notion which embraces such important parts as knowledge and beliefs, moral issues, the role of the family, language, traditional clothes, etc.

3) Culture is something we are born with.

4) Conscious awareness of cultural standards is unlimited. 

5) Cultural standards are static.

6) The name for China in Chinese, literally means “The Middle East.”

7) In the USA, groups of men and women may take steam baths together without perceived as improper. 

8)  Religion has nothing to do with the consumption behavior of consumers.

9)  Moslems are prohibited from eating meat

10) Brahmin Hindus are prohibited from drinking alcoholic beverages or eating pork.

11) The Hindu religion emphasizes reaching Nirvana through a combination of inherited status and a contemplative life.

2. Answer the following questions based on the text.

1) How does religion affect the consumption behavior of its adherents?

2) How does it influence the mode of life of people?

3) What do have to keep in mind when entering an Indian market?

3. Summarize the main ideas of the text by responding to the following tasks and questions.

1) Explain how people acquire culture.

2) How does culture affect us?

3) Characterize the main elements of culture.

4) Explain why one must be careful not to over-generalize about traits that one sees when observing a culture.

5) Give examples of how particular religions affect social behavior, manner of dress, ways of doing business, and relations between people.

6) Have there been radical changes in the culture of your native country? Why? Why not?

Text 2  Language and Culture

1. Before reading the text discuss the following points with your partners.

1) Do you think that a language reflects the cultural peculiarities of the nation? Read the text below and find out why.

2) Can you give good examples of the problems that can arise if a company enters a foreign market being not aware of certain peculiarities of the mentality and language of local people?