Complete the sentences with the verbs from the box. Use each verb twice

gathering of information about what buyers need or want. (8)

4  It starts with the product design, and ends when it is discontinued. (9)

5  Giving a name to a product so that people can recognise it easily by its name or design. (8)

6  When a company has a new product, it gives it a catchy . . .

10 A good product is one that can most, or alt, of the customer's expectations. (4)

Choose the correct words from the box to complete the definitions.

follower leader position research segment share trends value

1  A company's market is the percentage of sales it has in a particular market.

Language review                        Complete the sentences with the verbs from the box. Use each verb twice. Put each verb into the correct form and the correct tense - present simple or present continuous.

2  It only . . . . . . . . . . . . . . our laboratory half an hour to test all the ingredients.

3  Which market segment .  they usually . . .

4  Oh no! My printer  . properly. I'll ask Mark to run off a copy. . you .  more money in marketing this year?

6  Their advertising agency never . at weekends.

7  Do you think we  a big risk if we postpone the launch of our new model?

8  Unfortunately, our range of soft drinks  well at the moment. 9 This time, we  our advertising campaign on the young.

ao Our company .... . . . . . .. a lot in R&D. That's why we develop fewer new products than our competitors.

O Complete this text with the correct tense, present simple or present continuous, of the verbs given. Then check your answers.

Study the information in exercise B. Then write questions for these answers.

1 Where does Dan Peters work?

In the R&D department at Mercator Foods Ltd.

2

About three each year.

3

In the laboratory.

4 .

He's supervising the testing of some new products.

5

No, he isn't. He's writing a report.

6

In France and Germany.

7

Yes, indeed. Far beyond expectations!

1  Brands

 O Tick the ten verbs which are not normally found in continuous forms.

1  agree8 prefer

2  believe9 realise

3  belong10 research

4  compare

5  consist12 stretch 6 contain13 suppose

7 depend14 surprise

Choose verbs from exercise D to complete the sentences. Put them into the correct form of the present simple.

1  It seems that our new range of equipment is becoming more and more popular.

2   he  to our proposal?

3  Dreher has developed a new brand of beer thatany alcohol. 4 We may or we may not expand into China. Iton the success of our products there.

5  Our new range of toiletriesessentially of environmentfriendly deodorant sprays.

6   all the respondents  to the same market segment?

Read the passage below about brands.

•  In most of the lines 1 —17 there is one extra word which does not fit. Some lines, however, are correct.

•  If a line is correct, put a tick on the appropriate line.

•  If there is an extra word in the line, write that word in the space provided.