field of tourism and issues of software development of the tourist industry.
8Management. It’s goals. Managers and their definitions.
Management in the theory and practice of controlling the firm and it is personal.
Management it the set of principles, methods, facilities and management forms, and it is also one of manufacture factors.
Management in the process of coordinating the resources of an organizations to achieve the primary organizational goals.
The GOALS of management:
-Increasing of management efficiency
-Satisfying of market requirements
-Decision of social questions
A competent manager understands that there must be enough productive capacity to meet demand. This means not just tools and materials, it also runs to worker skill as well. Service industries that experience wide swings in demand require adjustments in skill capacity. Too much skill wastes wage money, too little loses sales. Cross training, contract work, and customer prioritization may all be required to meet the need for flexible response. Often that response must be invented to fit the situation. Adjustments cannot be invented on demand. They must be anticipated and put in place before being needed.
Creative Manager is the head of the advertising project. For this purpose he must understand the task set by the management or the client to consider the psychology of the target audience upcoming events, and then to prepare joint proposals for further work additional specialists. The duties of the creative management includes the development and implementation of creative ideas that might attract the consumer and at the same time acceptable with the requirements of the customer. Guess and create something original and eye-catching of a certain group of creative people-that is the creative manager, in whatever area he works.
1. Henry Ford Henry Ford (1863-1947), was the leading manufacturer of American automobiles in the early 1900's. He established the Ford Motor Company, which revolutionized the automobile industry with its assembly line method of production. The savings from this technique helped Ford sell automobiles at a lower price than anyone had before. From 1908 to 1927, more than half the cars sold in the United States were Fords.
2. Helena Rubinstein In 1950, Helena Rubinstein was one of the richest women in the world. She started with nothing. She had no money, no education, and no one to help her. All she had were 12 jars of face cream and a lot of energy and ambition. Her work was the most important thing to her, and she dreamed only of expanding her business. She was a great success. People called her “the beauty queen”.
3. Akio Morita Akio Morita and his partner, Masaru Ibuka, started the Sony company. It is one of the most successful companies in the world. Morita had some ideas that were new to business. They were not typical. Morita and his partner created many new products. After a while, people started to buy Sony products of the high quality. Morita’s idea worked! People started to call him “Mr. Sony”.
4. Richard Branson Richard Branson founded Virgin as a mail order record retailer and a short while later, he opened a record shop in Oxford Street, London. Over the years, he signed many superstar names including Phil Colins, Janet Jackson and The Rolling Stones. Branson managed to turn Virgin Music Group into a giant success. Richard Branson is the 236th richest person according to Forbes’ 2008 list of billionaires, with an estimated net worth of approximately $4.4 billion USD.
13Levels of Management
A top manager – Guides and controls the overall activities of the organization.
Determines the firm’s strategy and its major policies.
A middle manager – Implements the strategy and major policies handed down from the top level.
Develops tactical plans policies standard operating procedures.
Coordinates and service the activities of first-line managers.
A first-line managers - Coordinates and service the activities of operating employees
Works with employees, answers, questions, solved day to day problem.
14Areas of management
A financial manager – is responsible for the organization’s financial
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