Grid analysis/table 2 (Product)
Grid analysis |
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Product |
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Political |
Economical |
Socio-cultural |
Technological |
sections |
|
Product |
There is no influence |
There is no influence |
Increase of consumer demands and preferences |
Increase of technological demand (constant improvements, innovations) |
Grid analysis |
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Place |
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Political |
Economical |
Socio-cultural |
Technological |
sections |
|
Price |
Political instability can be the cause of price increasing |
High inflation increase the price of the product |
Consumers are ready to buy fern, because of confidence of its utility |
Increase of expenses for technologies increase the price of a product |
Grid analysis/table 3 (Place)
Grid analysis/table 4 (Positioning)
Grid analysis |
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Positioning |
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Political |
Economical |
Socio-cultural |
Technological |
sections |
|
Positioning |
There is no influence |
There is no influence |
Orientation on retails distribution (Fern consume more in house conditions) |
On quality of technologies depends where we will advance fern |
Grid analysis/table 5 (Promotion)
Grid analysis |
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Promotion |
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Political |
Economical |
Socio-cultural |
Technological |
sections |
|
Promotion |
There is no influence |
There is no influence |
Draw attention to the useful properties of fern while in a fashion a healthy way of life |
Where we can advance a fern depends on quality production technologies |
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