The fern’s company, страница 11

Grid analysis/table 2 (Product)

Grid analysis

Product

Political

Economical

Socio-cultural

Technological

sections

Product

There is no influence

There is no influence

Increase of consumer demands and preferences

Increase of technological demand (constant improvements, innovations)

Grid analysis

Place

Political

Economical

Socio-cultural

Technological

sections

Price

Political instability can be the cause of price increasing

High inflation increase the price of the product

Consumers are ready to buy fern, because of confidence of its utility

Increase of expenses for technologies  increase  the price of a product

Grid analysis/table 3 (Place)

Grid analysis/table 4 (Positioning)

Grid analysis

Positioning

Political

Economical

Socio-cultural

Technological

sections

Positioning

There is no influence

There is no influence

Orientation on retails distribution (Fern consume more in house conditions)

On quality of technologies depends where we will advance fern

Grid analysis/table 5 (Promotion)

Grid analysis

Promotion

Political

Economical

Socio-cultural

Technological

sections

Promotion

There is no influence

There is no influence

Draw attention to the useful properties of  fern while in a fashion a healthy way of life

Where we can advance a fern depends on quality production technologies