Growing a business. Развитие бизнеса. The Great Game of Business. Money, страница 2

b) When you run a service business you're really extending yourself.

VII Writing

a) Outline the main ideas about each business as presented in the unit "The Great Game of Business".

b) Render the contents of the unit in the Russian language.

UNIT 2  THE BEGINNINGS

I Pre-watching Task

In small groups discuss the start-up of a small business.

a) What do you think precedes the decision to start a business?

b) Is it easy to start something new in one’s life having only your idea and no support from other people?

c) Talent or adventurousness? What characterizes entrepreneurs best?

II Focus on Vocabulary

a) Translate the following words and expressions into Russian:

tough a

fill the pit up

truffles n

luxurious a

French delicatessen

be committed to the product

track record

missionary work

feed back n

temptation n

expertise n

thesis adviser

feel in one’s bone

expose oneself to smth.

b) While watching the unit, try to identify the situations where these words and expressions are used.

III Decide whether the following statements are true or false.

1. You need 20 seconds to use the idea, or you’ll lose it.

2. Convincing people to be involved in New Amsterdam Beer was quite easy.

3. The owners of the French delicatessen actually didn’t like the chocolate truffles Alice Medrich had made.

4. To distribute your product you have to have a track record, because nobody is going to sell it and to give money for it if you just come and say: “Sell our product. We’re sure it‘ll sell well.”

5. Most people who start up a new business have expertise and special knowledge.

6. Nobody knows their business better than entrepreneurs themselves.

7. … business is something you can go to school and learn.

IV Answer the following questions:

1. What underlay the idea to create Springfield Remanufacturing Corporation?

2. What does Jack Stack mean saying that it was like ‘standing at the edge of the cliff.’

3. Why did Matthew Reich decide to build a new brewery instead of buying one?

4. Do entrepreneurs like to take risks, in Paul Hawken’s opinion?

5. How did it come that Alice Medrich decided to make chocolate truffles?

6. Why did Matthew Reich have to change clothes when he started delivering his beer?

7. What kind of taste did Alice Medrich develop in the process of running her business?

8. What does Paul Hawken say about the temptation to hire an expert to help entrepreneurs in the areas where their knowledge is incomplete or absent?

9. To have a successful business you have to learn all time, don’t you?

10. What advice do Alice Medrich and Ben Cohen give to those who want to start up a business?

V Speaking

Tell the story of Ben and Jerry’s starting up an ice-cream business.

VI Writing

Make an outline of the start-up stories you have watched in the unit “The Beginnings”.

UNIT 3  MONEY

I Pre-watching Task

a) Think of various sources of raising money for starting a small business.

b) Discuss in pairs the following question: Does money create business?

II Focus on Vocabulary

a) Make sure you know the meanings of the following words and expressions; if necessary consult the dictionary.

raise money inversely correlated with fodder n cost-free SCORE (the Service Corps of Retired Executives) financial straits moratorium on the loan retained earnings go heavily into debt condescend to smb. quack installment (to pay in installments) forfeit sign up for a sum of money offering memorandum sizzle n, v mechanic’s grease monkey type plan

fit into the corporate world equity n leverage buy-out (account) receivables Assets n inspiration cash flow profit and loss statement risk-aversion payroll n be intimidated pick up the tab sparely and frugally economies of scale out of the blue slush fund for mistakes public stock offering