The role of marketing research when starting a business (Роль маркетинговых исследований при открытии нового бизнеса)

MODERN HUMANITARIAN ACADEMY

Branch of Naberezhnye Chelny

COURSE WORK

on discipline “The English language”

Theme: “The role of marketing research when starting a business”.

Work is done by

The contract №

Direction: Informatics

Group: № Зин-409-01

The signature of the student

Date of delivery of work: May, 2006

Course work is admitted to certification

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Maintenance

Introduction ………………………………………………………….. 3

Functions of marketing ……………………………………………… 4

Buying ……………………………………………………… 4

Selling ……………………………………………………… 4

Transportation ……………………………………………… 4

Standardization and assorting ……………………………… 5

Financing …………………………………………………... 5

Shouldering risks …………………………………………… 6

Market information ………………………………………… 7

Conclusion …………………………………………………………... 8

Literature ……………………………………………………………. 9

Introduction

As a businessman you are supposed to fulfill one of the most important functions, namely, marketing of products and services that you are going to produce. The fact that you are a businessman in the country with once centralizedly planned economics provides you with certain advantages which consist in the existence of an almost unlimited demand for practically any product or service that are being produced in Russia.

In United States marketing demands much more efforts, because any citizen is able to buy the majority of commodities easily and in any time.

Even if in the majority of cases there will be a great demand for your commodities, as an owner of a new enterprise you should pay appropriate attention to the function of marketing.

Marketing substantially accelerates the process of exchange. There exist only three aspects of profitability: the form, time and place. Let’s see what it means. When you produce a product, you take various recourses, combine them and issue a product which contains certain profitability. But the product will be useless, if it is not delivered to a consumer or a user in the time and place he needs it. An automobile is useless if it hasn’t left the plant’s territory being completely ready. Consequently, the process of marketing is relevant to two aspects of profitability – time and place. In other words, marketing provides the delivering of products to a consumer in the exact time and place he needs it. The first aspect of profitability – the form – is, by all means, a function of manufacturing process. The moment the item for consumption is produced, marketing service ought to provide that the product will be brought to the market, where it will be chosen by those who need the given product or service.

In a number of cases they add possession to the three aspects mentioned above. But actually the indicated aspect is the part of the aspects of time and place. To this aspect we can refer assistance in financing and after-selling service of the product and similar functions.

Now let us consider classical structure of functions referring to marketing.

Functions of marketing

Buying. The function of buying is connected with the acquisition of resources for producing goods. Take into consideration that the function of marketing may be separated from manufacture, and it usually happens so in reality.

Selling. It is usually regarded as the most important function of marketing, because it is associated with entering the market and demands to persuade a potential consumer in the fact that your product provides the greatest profitability and so it is the item an individual should choose in particular. Selling is a unique art that is extremely important for the process of marketing. If you cannot sell your commodity, then it is not worth producing. If the product is not sold, the resources spent are simply lost – completely or partially. Consequently, it is necessary to be aware of the dimension of demand in order for the function of selling to be effective, when the product is made and being offered to the market.

Transportation. This process provides spatial profitability of the product (the aspect of place). This function may be fulfilled by the producer or any amount of various intermediaries. Being an undertaker who evaluates his problems in the sphere of marketing, you are to be sure that there exists the system which provides physical delivering of your product from the place of manufacturing to the market, where a customer and a seller examine products and prices and select articles to strike a bargain. A company may possess its own transport or resort to the help of communal transport of that or another type or of other transport firms. The choice of transport means to the great extent depends