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Glossary of techniques for strategic analysis. This article provides a glossary of analytical techniques, страница 2

It would be wrong to move on to the glossary without drawing attention to three more detailed `encyclopaedias', although the older of these may no longer be in print. Each of the books ful®ls a different objective and all make a useful addition to the strategist's reference library.

Argenti, J (1969). Management Techniques, Allen and Unwin, London.

Hussey, D. E. (ed.) (1992). International Review of Strategic Management, volume 3, Wiley, Chichester.

KarloÈf, B (1989). Business Strategy: A Guide to Concepts and Models, Macmillan, London.

Kempner, T. (ed.) (1987). The Penguin Management Handbook, 4th edition, Penguin Books, London.

Benchmarking

I hesitated over whether to include this, as like business process re-engineering, it is a process and method of approach rather than a technique. In the end I decided to err on the side of usefulness rather than purity of de®nition. Benchmarking is a primarily externally oriented activity, which compares processes between your organization and relevant others, which are not necessarily competitors, with the aim of using the ®ndings to become equal or better than the best. To undertake benchmarking, the organization ®rst needs to select the process that will bene®t from comparison, and select and reach agreement with appropriate benchmarking partners. An essential next step is to fully understand your own process before studying that of another ®rm, as without this it may be possible to see that improvement is needed, but not why the other organization is better.

Exhibit 1. Techniques listed in the glossary.
Techniques listed	Classi®cation
Benchmarking	Methodology
Breakeven analysis	Financial analysis
Business de®nition	Information manipulation
Business process re-engineering	Methodology
Competitor analysis	Information manipulation
Competitor pro®ling	Information manipulation
Core competencies	Information manipulation
Corporate modelling	Mathematical relationships
Critical skills analysis	Information manipulation
Critical success factors	Information manipulation
Decision trees	Quantitative relationships
Delphi technique	Forecasting method
Discounted cash ¯ow	Financial analysis
Discount rate of return	Financial analysis
Diversi®cation matrix	Financial analysis
Du Pont chart	Financial analysis
Econometric model	Mathematical relationships
Environmental assessment: facing up to change	Information manipulation
Environmental assesssment: Neubauer and Solomon	Information manipulation
Environmental turbulence matrices	Information manipulation
Equilibrium analysis	Information manipulation
Experience curve	Mathematical relationships
Gap analysis	Financial analysis
Generic strategy matrix	Information manipulation
Global strategy	Information manipulation
Group competitive intensity map	Information manipulation
Historical analogy	Forecasting method
Industry analysis	Information manipulation
Industry mapping	Information manipulation
Key success factors	Information manipulation
Learning curves	Financial analysis
Life cycle concepts	Information manipulation
MCC decision matrix	Information manipulation
Net present value	Financial analysis
PIMS	Empirical relationships
Portfolio analysis	Information manipulation
Product/market matrix	Information manipulation
Pro®ts graph	Financial analysis
Risk analysis	Financial analysis
Risk matrix	Information manipulation
Risk-return matrix	Financial analysis
ROI chart	Financial analysis
Scenario planning	Information manipulation
Segmentation: strategic	Information manipulation
Sensitivity analysis	Financial analysis
SOFT	Information manipulation
Strategic group mapping	Information manipulation
Strategy cube	Information manipulation
SWOT	Information manipulation
Synergy matrix	Information manipulation
Technology-based resource allocation	Information manipulation
Technology grid	Information manipulation
Trends projection	Forecasting method
Value-based strategy	Financial analysis
Value chains	Information manipulation
V matrix	Financial analysis

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