Photonic Glucose Sensor on Russian Market, страница 12

Timing of Implementation Activities

Date

Activity

Responsibility

Vendor

May 2011

Preparing all the documents needed for obtaining license on selling medical production in Russia

Sales manager of Cybiocare, responsible for Russia

June

Negotiations  with government for the purpose of obtaining the license

Sales manager of Cybiocare, responsible for Russia

June

Negotiation with possible distributor. Finding a reliable partner. Signing a contract for licensed distribution of PGS.

Sales manager of Cybiocare, responsible for Russia

July

Monitoring of commercial drugstores and e-shops in order for choosing right channels of distribution.

Managers of chosen licensee

July

Web-site design

Marketing manager of Cybiocare, responsible for Russia

Studio Print

July

Monitoring of diabetes forums, sites, communities and group in social networks in order to choose the channels of Internet promotion.

Marketing manager of Cybiocare, responsible for Russia

InfoShell

August

Negotiations with the managers of commercial drugstores and e-shops about possible distribution

Managers of chosen licensee

August

Preparing all the documents needed for participation in tender for distributing medical production through social drugstores.

Sales manager of Cybiocare, responsible for Russia

September

Start of sales in chosen commercial drugstores

Managers of chosen licensee

September

Start of sales in chosen e-shops

Managers of chosen licensee

September

Start of promotion in the Internet (previously chosen forums, sites, communities, social networks)

Marketing manager of Cybiocare, responsible for Russia

InfoShell

September

Promo-actions (demonstrations) in drugstores

Managers of chosen licensee

ACG

September

Design of posters and booklets

Marketing manager of Cybiocare, responsible for Russia

Studio Print

September

Negotiations with the managers of commercial drugstores and clinics about placement of promotional materials

Managers of chosen licensee

September

Making of Internet commercial

Marketing manager of Cybiocare, responsible for Russia

InfoShell

September

Media-buying of places for Internet commercial

Marketing manager of Cybiocare, responsible for Russia

InfoShell

September

Participation in tender for distributing medical production through social drugstores.

Sales manager of Cybiocare, responsible for Russia

October

Placement of posters and booklets in drugstores and clinics

Managers of chosen licensee

October

Demonstration of the commercial in the Internet

Marketing manager of Cybiocare, responsible for Russia

October

Start of sales through social drugstores.

Sales manager of Cybiocare, responsible for Russia