Экономические методы управления и развития предприятий пищевой промышленности. Словарь-минимум. Немецкий язык, страница 2

Основные понятия

Русский                                                                 Немецкий

Бартерная сделка                                                  Tauschgeschäft (n)

Заказчик                                                                 Besteller (m)

Закупщик                                                               Einkäufer (m)

Изделие                                                                   Produkt (n), Erzeugnis (n)

 Конкурент                                                             Wettbewerber (m)

Конкурентоспособный                                          konkurrenzfähig

Конкуренция                                                           Wettbewerb (m), Wettkampf (m)

Маркетинг                                                                Marketing (n)

Маркетинговые мероприятия                                 Marketing-Aktivitäten (pl)

Маркетинговые исследования                                Marketing-Forschung (f)

Нужда                                                                        Wunsch (m), Wünsche (pl)

Осуществлять,   оказывать услуги                          Dienstleistungen erweisen

Отрасль промышленности                                      Ihdustriezweig (m), Industriebranche (f)

Переговоры                                                               Verhandlungen (pl)

План маркетинга                                                       Marketing-Plan (m)

Покупатель                                                                Käufer (m), Kunde (m)

Пользователь                                                             Anwender (m), Gebraucher (m)

Потребность                                                              Bedarf (m), Bedürfnis (n)

Потребитель                                                               Konsument (m), Verbraucher (m)

Предложение                                                              Angebot (n)

Предприниматель                                                      Unternehmer (m), Geschäftsmann (m)

Предприятие                                                               Unternehmen (n), Unternehmung (f), Firma (f)

Продавец                                                                     Verkäufer (m), Anbieter (m)

Производитель                                                            Produzent (m), Hersteller (m), Erzeuger (m)

Распределение                                                             Distribution (f)

Реклама                                                                        Werbung (f)

Рыночное исследование                                             Markt-Forschung (f)

Сделка                                                                          Geschäft (n), Transaktion (f)

Спрос                                                                           Nachfrage (f)

Стимулирование сбыта                                              Absatzförderung (f)

Товар                                                                            Ware (f), Gut (n), Güter (pl), Artikel (m)

Торговец                                                                      Händler (m)

Услуга                                                                          Dienstleistung (f)

 Осуществлять услуги                                                Dienstleistungen erweisen

 Цена                                                                            Preis (m)

 Устанавливать цены                                                  Preise setzen

  Ценообразование                                                       Preisbildung (f), Preisgestaltung (f)